The Living Proof Story

We are problem solvers.

We solve the toughest beauty challenges with science and patented technology. Our founders are hair stylists who were fed up with the limitations of conventional products and scientists from outside the beauty industry who were not confined by preconceived notions of what can and can’t be done. Twenty patents, 50 products, and 130 awards later, we have countless love letters thanking us for making products that keep their promises and for changing lives in ways both big and small.

We are no hope in a bottle. We are Living Proof. And so are you.

Our Science

What separates us from the rest? Our patented technology. Because when brilliant science influences beauty, breakthroughs happen.

To solve the root causes of everyone’s top hair concerns: frizz, damage, and fullness, our team of stylists and scientists analyzed 100s of competitive products that have been in the market for the past 30 years. What they found was that the traditional beauty industry relies on heavy silicones that mask hair symptoms but don’t really solve them. What came next from those studies were three revolutionary discoveries that appeared in the form of microscopic molecules. The first, our Healthy Hair Molecule (OFPMA), creates a weightless, invisible shield that repels dirt and oil to keep hair cleaner, longer. The second discovery was our Thickening Molecule (PBAE) which creates revivable body that lasts up to 5x longer on even the finest hair and without the usual stiff, sticky results. Our third discovery was a Volumizing & Texturizing Molecule (ETAS) that delivers bigger, longer-lasting volume without weighing it down.